Non-Nintendo A.I Usage

Non-Nintendo A.I Usage refers to a theory about the Personalisation A.I. from Super Mario 64 being used and modified by other companies besides Nintendo for their products. It has been noticed recently that many companies use algorithms and AIs for their products to personalise the experiences of people who use them. Major and minor technical companies throughout the years had used what can be assumed to be modified versions of the Personalisation AI.

Many of these companies' products use the inputs and information given by the user as data used to personalize the experience of their products. Examples are changing algorithms in websites for personalized outcomes, specific advertisements that are targeted towards the user's interests, and using data for search optimizations. This is shockingly similar to how Super Mario 64 gathers data of button inputs from the Nintendo 64 controller in order to personalize the game tailored to the player of the game.

BonziBUDDY
One of the earliest and most infamous alleged uses of the Personalisation AI not from Nintendo comes from Bonzi Software's desktop virtual assistant known as BonziBUDDY, being made around 1999 and being discontinued in 2004. The desktop assistant is an anthropomorphic purple gorilla named Bonzi (earlier versions used Microsoft Agent's Peedy the Parrot) who would tell jokes, sing songs, talk with the user, and more functions.

Criticism against the software consider the application to be adware or spyware, to which it was accused of collecting information given from users to sell to companies, along with targeting personalized advertisements towards anyone of age through the information (which includes children). Another criticism comes from older versions of the application, which would show pop-ups akin to computer alerts on Windows to scare the user into buying more of Bonzi Software's products. The pop-ups changed after a lawsuit in 2002 as a settlement.

The theory of this application using the Personalisation AI comes from how it gathers data to send personalized advertisements. The application uses information regarding the browsing history of the user in order to find which advertisements to use for the user to see. Along with this, the application also requires personal information in order to register for it.

Google
One of the major tech giants in the industry, Google has used a ton of personalisation features in their products and services. These personalisation services are theorized to be from a modified use of the Personalisation A.I. An example of this comes from the Google Personalized Search feature in the Google browser, which uses data stored from the user going from website to website (a browser cookie) to personalise the search results for the feature itself. The personalisation used for the feature is based on the relevance of the web pages to the search term typed and which websites the user had went to via prior search results.

Another personalised service is based on the advertisements targeted towards the user, not unlike the aforementioned BonziBUDDY. Through the use of data from the user's inputs from searching up stuff and visiting websites, Google targets the user with this information via personalised advertisements. More disconcertingly, Google uses the information of the general location of the user, the user's Google Account, the time of day, among many other advanced personalisation algorithms.

YouTube has also been using personalisation for its website, and it is owned by the Google company. One type of personalisation is of recommended videos YouTube shows to its users based on what videos that they watched. Advertisements are also another personalisation feature used for YouTube, as the personalisation used from Google for ads also applies to the website, with the ads shown in YouTube videos. YouTube also had an infamous COPPA regulation system due to accusations of YouTube targeting children with advertisements (much like one of the criticisms been given to BonziBUDDY).

These personalisation services are theorized to be evidence of Google using Super Mario 64's Personalisation AI and modifying it for their products. Google had also been under scrutiny for their personalisation, as it has been seen as a privacy violation.

Microsoft
Some of Microsoft's own works allegedly use the Personalisation AI and were modified for them. One of these examples can be from the company's very own searching service, Microsoft Edge. This service, like Google's very own, uses data from the user to personalise search results and advertisements catered directly to said user. It also functions similar to Google's, as much as any other searching service.

Microsoft's very own gaming consoles also have personalisation, with Xbox 360 and Xbox One being notable examples. Much like other services stated above, these two consoles gather information from the user in order to personalise advertisements. The Kinect service for Xbox One and the dependence on it has also been allegedly used for tracking down information on the user for personalisation.

An announcement in April 2020 had been about a partnership between Microsoft and NBA, which also details a personalised service. This service, confirmed to use an AI, would be a streaming service dedicated to personalising game broadcasts via the Internet. Details about the AI confirm that it would use machine learning, cognitive searching, and data analytics to help personalize the service. This could be major evidence supporting that Microsoft had used Nintendo's Personalisation AI.

Considering that Microsoft had explicitly stated to use a personalisation AI and their consoles having personalisation services, there's a lot of evidence to support that Microsoft had used Nintendo's Personalisation AI for their products.

Speculation
One set of speculation regarding the Non-Nintendo AI Usage theory is of the question on how these companies had got a hold of the Personalization AI for Super Mario 64. One theory is that the richer companies had secretly paid Nintendo for the use of the AI to modify for their own products, which is probably the most likely of the theories. Another theory is that it has been related to the temporal leakage that caused Super Mario 64 2 and MariOS 64 to be cancelled, which could have contained the versions of the AI used for either Super Mario 64 on the Nintendo 64 or MariOS 64. It could explain why companies like Bonzi Software could've had a hold of the AI. Another, more benign possibility is that Nintendo might not have developed the AI in-house. This would naturally make it possible that the company who did develop it might have been able to continue refining and licensing it long after the release of Super Mario 64.

Which version of the AI that was used for the personalization services is another piece of speculation. The use of the Internet to personalise stuff could either have been from modifying the AI from the Nintendo 64 version of Super Mario 64, or directly from the version used in MariOS 64. The latest date for the temporal leakage to occur would have been around 1998-1999, so both versions are still plausible.